Property management and concierge pricing in Marrakech

Across the Marrakech market, a concierge company’s commission usually falls between 15 and 25% of rental revenue, with a single all-inclusive rate of 20% as the dominant structure. Apartments tend to sit at the lower end of that range, villas in the middle, and medina riads can reach 30 or 40% where management requires staff on site. Some companies add a fixed monthly fee on top of the commission, typically between 2,000 and 8,000 dirhams depending on the size of the property and how much maintenance is covered. These ranges come from a survey of the published offers of twenty companies operating in Marrakech, carried out in July 2026. At Villas Ambar, the commission is 20% of net rental revenue, platform commissions excluded, whichever package you choose, and the rate is the same for a villa as for a riad.

Three payment structures coexist in this market. The percentage commission, first: the company takes a share of the rental revenue collected, which aligns its interests with yours since it only earns when your property is booked. The fixed fee, second: a monthly amount independent of occupancy, covering upkeep that has to happen whether the property is let or not. And billing per service, third, where each intervention is paid for individually. At Villas Ambar, the Essence Package rests solely on the 20% commission, taken from net revenue once the platforms have been deducted. Full Property Management adds a monthly fee, because preventive maintenance and the care of an empty property do not depend on the occupancy rate. Neither package carries a setup fee, an administration charge, or a minimum contract length, so you remain free to stop whenever you choose.

Start from the amount actually collected over the period, then deduct the booking platform’s commission — expect around 3% on the host side with Airbnb, more with Booking. What remains is your net rental revenue: that figure, and that figure alone, is what our 20% commission applies to. Then add the costs billed at their real amount: housekeeping between stays, linen, and utilities such as water, electricity and internet. If you chose Full Property Management, add the agreed monthly fee last. On a month collecting 40,000 dirhams, that gives you roughly 38,800 dirhams net after the platform, of which 7,760 dirhams is the Villas Ambar commission. We send you this breakdown in regular performance reports, with revenue and occupancy detailed line by line, so every single figure can be reconciled against your own bank statements.

If your property already has a maintenance team in place, or if you are in Marrakech often enough to oversee works yourself, the Essence Package is enough: it handles everything to do with letting — listings, pricing, bookings, welcome, reviews, housekeeping coordination — and leaves the technical side with you. It is the package that maximises net revenue, since it adds no fee. If, on the other hand, you live far away, if your property sits empty for weeks at a time, or if it is a medina riad with a pool, a patio and traditional materials, Full Property Management is the right choice: preventive maintenance and care of the empty property are included, and that is what stops a minor incident becoming a heavy repair. We recommend the right package after a visit, with no obligation.

We apply dynamic pricing, reassessed continuously rather than fixed once at the start of the season. Four factors drive it: Marrakech’s pronounced seasonality, between the autumn and spring peaks and the summer trough; local demand observed week by week; the calendar of events that lift prices across the whole city; and the positioning of properties comparable to yours, in the medina, Guéliz, Hivernage or the Palmeraie. The aim is not to fill the calendar at any price, but to find the point where total revenue is highest — a property let slightly less often but better valued often earns more, and wears out more slowly. You can set a price floor at any time and we will work within it. Owners who want to block dates for their own use simply tell us in advance, and the calendar adjusts around them.