Area 01
Who writes your listing, and with which photographs?
We do. A villa or riad listing is rebuilt from scratch at handover: photographs taken at the right hour, a description written to convert rather than to catalogue, amenities listed without rounding. A riad shot at midday loses its courtyard to contrast; the same riad at four in the afternoon shows it as it is lived in.
The words matter as much as the images. A guest who discovers on arrival that the pool is unheated leaves a four-star review, and that review costs more than the line that should have been in the listing.
So we rebuild the whole listing at handover, including for a property that was already letting well. A page written three years ago rarely describes the house as it stands today — an appliance added, a bedroom reallocated, a neighbourhood that has changed around it.