How a Marrakech concierge company is paid

Three ways of paying a management company circulate in the trade press: a commission on income, a fixed monthly fee, and the mixed formula that combines the two. The survey we carried out on 21 August 2026 across twelve Marrakech concierge companies tells a different story: all twelve publish a commission, and not one publishes the amount of a monthly fee. The real question is therefore not which of three models to choose. It is what the advertised percentage is calculated on, and what is billed alongside it.

Do all three payment models actually exist in Marrakech?

Only one is genuinely practised. Across the twelve companies for which we recorded public pricing information on 21 August 2026, twelve state a percentage of rental income and none publishes the amount of a monthly management fee. The flat fee and the mixed formula are described in industry articles and offered verbally, but they appear on no Marrakech pricing page we were able to open that day. An owner wanting to weigh a flat fee against a commission therefore has no costed starting point, and will have to ask for one. Nothing here suggests the model does not exist — only that it is never written down where an owner can read it. The published rates run from 15% to 30%. They cannot be compared until three things are established: the type of property, the calculation base, and the list of what is billed on top.

Two rows call for a caveat, which we would rather publish than leave out: the figures for Croceo and AZ Conciergerie come from an engine’s answer, not from a page read directly. The AZ Conciergerie domain was no longer resolving in DNS that day, and an engine was still returning its rates down to the detail.

What exactly is the commission calculated on?

On four different bases, and the gap between them is wider than the gap between two neighbouring rates. The survey of 21 August 2026 turns up four competing definitions behind one and the same 20%. Nomad Living Marrakech calculates on “accommodation turnover generated, before Airbnb, Booking or other distribution channel commissions, and excluding cleaning fees, tourist tax, deposits and refunds”. Morokeys calculates “on the Airbnb payout”, so after the platform’s fees. YourHostHelper calculates on “gross income, to which the cleaning fees paid by the tenant are added”. Maison Madeleines calculates on income generated, excluding cleaning. The wording matters more than it looks: each of those four sentences is the contract term that decides what the percentage is applied to. The last three all advertise 20%, and none of them bills the same thing. Comparing two offers without reading that line means comparing two numbers that do not measure the same quantity.

The gap between the first two rows comes to 560 MAD a month, 6,720 MAD over a year, on a rigorously identical advertised percentage. Two points of commission, on the same base, are worth 200: the calculation base weighs almost three times more heavily here than the difference in rate that negotiations tend to focus on.

At what income does a monthly flat fee become cheaper?

Above the fee divided by the rate, which is five times the fee when that rate is 20%. A fee of 600 MAD is covered from 3,000 MAD of monthly income, a fee of 800 MAD from 4,000 MAD, and a villa let for a handful of nights a month clears that threshold without effort. You still need a fee to work from. None of the twelve companies surveyed publishes one, and the only public figure we found comes from a comparison site, atlasvillasmarrakech.com, whose table headed “City / Average rate / Minimum flat fee” places Marrakech at 20-25% and at a minimum fee of 600 to 800 MAD — a page published on 26 May 2025, with no company attached to the amount. The correct reading is then the opposite of the usual one: if that fee covered the scope of a 20% commission, it would be cheaper for almost every owner on the market, and nobody would sell it at that price.

When does the mixed formula genuinely favour the owner?

When the property demands work even while it earns nothing. That is the case a commission alone covers worst, and it is a common one among the owners we work with: a villa closed nine months of the year still needs inspection visits, a pool treated when nobody swims in it, a garden watered through July, a boiler restarted before the cold January nights. Payment resting on rental income alone funds none of that work, which is logical — nobody works ten months for nothing while waiting for two months of bookings. Nomad Living Marrakech puts it plainly in the price list we recorded on 21 August 2026: “no booking, no commission”. The mixed formula settles that imbalance, with a fixed amount that pays for presence and a percentage that pays for marketing. An owner who lets a great deal gains nothing from it; one who lets little and cares about the house does.

How do you check a concierge offer in five questions?

Five questions put in writing, whose answers fit on a single page. First: what does the percentage apply to — accommodation alone, accommodation plus cleaning fees, or the platform payout after its own commissions? Second: is the rate quoted before or after tax, several Marrakech companies stating explicitly that theirs includes it? Third: which lines are billed on top, and at what amount — cleaning per visit, consumables, listing, initial making-good, transfers? Fourth: does the rate change with the booking channel, as at Palmease, which applies 20% on standard management and 30% on bookings obtained directly, recorded on 21 August 2026? Fifth: what does the full calculation look like over one real month, from the amount the guest pays to the transfer received? The right unit of comparison is the total cost of management measured against turnover, never the bare rate.

Our own price list carries two packages: one resting on a commission alone, the other pairing that commission with a fixed monthly fee set according to the property, for houses that need a presence outside the letting season. What each covers is described on our villa and riad property management page, the figures themselves are on our full price list, what running an Airbnb-let property involves on our Airbnb property management in Marrakech page, and on 28 July we published a named survey of what Marrakech concierge companies charge. Assessments can be requested on this page.

Would you like to know what your current contract actually deducts, calculation base and ancillary lines included? We provide a free assessment, with no commitment, within 48 hours.